Get: Midwestern and Southern young adults, away from family, feeling that granny nostalgia. Focus on Bloomington’s core audience of college students: Affordable, nostalgic treats and a comforting break from studying and campus pressures

To: Have a sweet dessert at Peach Cobbler Factory to fulfill that need for nostalgia that reminds them of the grandma back home

By: Curating a brand image for The Peach Cobbler Factory that reminds them of the familiar comfort and nostalgia of grandma’s homemade desserts. Playing with word play and using different types of names for grandmas